In the here and now, it is easy for the reputation of a restaurant to be well known on the internet and social media platforms. The power of customer satisfaction or dissatisfaction is not confined to a small population but can go global.
The restaurant industry is already a pretty challenging one where not all businesses will succeed. For them to keep going, they need to ensure that they put the customer at the heart of their operations. Here is what excellent customer satisfaction can do for you.
Increase in Revenue
It seems a no-brainer, but of course, doing things to improve your customer satisfaction will have a direct impact on things like your company’s revenue and profit. The happier your customers are, the more likely they are to return. When a business then receives increased revenue, it is sometimes a dilemma as to what they do with this extra cash.
The extra revenues could be kept on deposit in the bank for increased profits; however, a better suggestion would be to consider re-investing this in the company to better position for even greater customer satisfaction. Re-investing could involve straightforward things like a restaurant makeover where one option would be to buy restaurant chairs. Alternatively, you may wish to look at reinvesting some of that money into your people and give your staff a little bonus or appreciation of some sort.
If you manage to increase your customer satisfaction and people want to recommend your restaurant they may well decide to post about this on the internet or social media. There are many sites on the web that people go to when they are looking for a restaurant, to see what what recommendations there may be. These sites usually then score the restaurant an overall rating either numerically or with stars. The most exciting part of these sites is it enables people to leave comments.
As such, you can see what previous customers have thought about their experience in an establishment before you make a visit. There will be some inaccuracies in this data as not all people reviewing will be authentic; however, it at least gives an idea of the restaurant. The restaurants also have an opportunity to respond to the reviews received, so if someone gives a bad rating and a reason, you will generally see comments back from the restaurant justifying the issue or even offering help.
There are many different awards out there to be won in the restaurant business. If you are heading to a restaurant and you know it won an award for “restaurant of the year” then you are more likely to be looking forward to that experience. Receiving good customer satisfaction assists you in getting these sort of awards (or even being nominated). If you win the award, then a lot of PR around this can help improve your sales performance and customer satisfaction even more!