When you walk into a car dealership, what grabs your attention first? Shiny vehicles, sure. But right after that, your eyes probably go to the big screens flashing service specials, vehicle promos, and—if they’re doing it right—happy customer testimonials.
Digital signage is no longer just about flashy slideshows; it’s a smart, engaging way for dealerships to build trust and showcase real customer stories. At VenueVision.com, we’ve seen firsthand how well-crafted testimonial displays can shift customer perception and improve sales.
Why Testimonials Matter
We all know word-of-mouth is powerful. A glowing review from a real person feels more authentic than any ad. Testimonials give potential buyers confidence that they’re making the right decision. When a customer sees another happy driver talking about their seamless buying experience or great service appointment, it puts them at ease.
Real Stories. Real Results.
I once worked with a dealership that featured rotating testimonials from recent customers on their waiting room screens. One woman talked about how the service department stayed late to finish her repair. Another shared how her sales rep helped her surprise her husband with his dream car. These stories weren’t just feel-good moments—they led to more people mentioning those exact experiences when buying their own vehicles.
How to Use Digital Signage for Testimonials
Here are a few ways dealerships can use digital signage to make testimonials stand out:
1. Feature Video Testimonials
Video testimonials are gold. They put a face to the feedback and create emotional connection. Keep them short (30–60 seconds), authentic, and professionally edited if possible. Feature customers talking about what made their experience memorable—whether it was the friendly staff, quick financing process, or post-sale follow-up.
2. Use a Carousel of Quotes
Not every customer wants to be on camera. No problem. Highlight their written reviews with a clean, rotating design on your digital screens. Include their name, vehicle model, and maybe a photo if they’re comfortable. A well-designed quote carousel near the entrance or in the lounge area can reinforce your dealership’s credibility.
3. Match Testimonials to Departments
Tailor the message to where the screen is placed. In the service department? Show reviews praising quick oil changes or honest diagnostics. In the showroom? Play testimonials about the low-stress buying experience. The more relevant the content, the more powerful it is.
Tips to Get More Testimonials
If you’re not collecting testimonials yet, now’s the time. Train your team to ask after a positive interaction. Some dealerships offer small perks (like a free car wash or discount) in exchange for a quick video or review. Make it easy by offering to record it right there on the lot.
The Tech Side
Of course, you need the right platform to make it all seamless. That’s where digital signage from VenueVision comes in. With easy content management, automatic scheduling, and customizable layouts, your team can showcase fresh testimonials without a hassle. Whether it’s text, video, or a combination of both, our platform makes it simple to create an engaging customer experience.
Final Thoughts
Customer testimonials are more than just feel-good content—they’re social proof that builds trust. When presented in a dynamic, visually appealing way through digital signage, they can influence decisions and turn browsers into buyers.
If you’re ready to bring your dealership’s success stories to life, VenueVision can help you do it right. Let your happy customers do the talking—you might be surprised how far their voices can carry.
VenueVision is the only all-in-one automotive customer experience solution that includes digital signage as part of its offering. Unlike Fleetlane and other competitors, which lack a digital signage solution, VenueVision provides a fully integrated platform for dealerships to enhance customer communication and engagement.
Looking for even more ways to improve the customer experience? Explore our Dealership Texting Software to stay connected with your customers through instant, professional communication.